Rob Elsinga is a seasoned technology executive with a deep understanding of emerging technologies and their impact on society. As National Technology Officer for Microsoft in the Netherlands, he is at the forefront of the latest developments in generative AI and is passionate about its potential to transform industries and enhance human creativity. With his extensive experience in leading technology teams and driving digital transformation, Rob is uniquely positioned to share insights and perspectives on the opportunities and challenges of generative AI, and to explore how it can be harnessed to create value for businesses and society.